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Guest Post by PPC Expert Ian Lopuch Combining Domains, SEO, PPC, and Affiliate Marketing

Teen Domainer readers, allow me to introduce myself. I’m Ian Lopuch, a guru in the field of corporate pay per click search engine marketing. I manage complex multi-million dollar pay per click campaigns on Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, and other search platforms for a living. Recently, I launched my blog, PPC Ian, to empower and educate online marketing professionals.

In addition to my regular job, I thoroughly enjoy domaining and affiliate marketing in my spare time. I actually look at these two as the same because I primarily focus on developing SEO-optimized domains to build streams of passive affiliate income. As someone who’s been reading and learning from Teen Domainer for a while, I’m really excited and honored to be writing a guest post and would like to discuss three pay per click strategies that are directly applicable to domaining.

Strategy 1: Optimize Your Developed Domain’s Affiliate Program Mix

From my experience, every category monetizes a little differently. In some categories, Google AdSense is the best way to monetize your visitors. In others, perhaps eBay is the way to go. In yet other categories, it’s all about ClickBank. Often times, the challenge is finding the ideal combination of multiple affiliate programs.

My solution in optimizing affiliate programs and site layout: testing, testing, testing. The challenge, however, is that testing requires quite a bit of data to arrive at statistical significance. My tip to you: Drive some pay per click traffic to your domains! You will pay for this traffic in the short run, but it will allow you to conclude your testing much faster. Moreover, by optimizing your site’s layout, you’re going to make a lot more money in the long run. Pay per click is an excellent way to understand how users behave on the domains you’re developing, an instant feedback loop.

I particularly like this tip if I’m going to develop multiple domains in the same category. The PPC traffic gives me a great idea how the category behaves and then I can scale my findings to all of the domains that I develop.

Strategy 2: Drive Traffic To Your Premium Domain Name Portfolio

There are two main types of domainers: Those that buy domains with the intent of selling for a higher price and those that buy domains with the intent of developing them for affiliate income. Of course, there are also those that combine these two: Develop domains, accumulate some affiliate income, develop more value, and eventually sell for even more.

Personally, I’m more on the affiliate side, but have also started buying premium domains with the goal of later selling them. Here’s the challenge: It’s difficult to sell your premium domain names if nobody sees them. One of my favorite aspects of Teen Domainer: The great tips around selling domain names, especially to end users (a very lucrative segment). To add to Brian’s awesome list, I’d like to propose that you leverage pay per click to market your portfolio. When someone types in “premium domain names” on Google, why not own that keyword and send the user to your site advertising your portfolio?

I don’t think this strategy is for everyone, especially if you have a smaller domain portfolio like myself. However, if you’re a big time domain investor, I can totally see this paying off. Let’s say you specialize in financial services industry domains. You could buy the keyword “finance domains” on the major search engines. This more targeted keyword is going to generate fewer impressions than a more generic one, but is more likely to convert since it’s very focused on a particular niche within domaining.

Strategy 3:  Lock In Additional Users & Corner Your Market

Let’s say you have a really successful domain in your portfolio, one that you’ve developed with some really great content. You’re getting a few thousand unique visitors a month, have a successful opt-in email list, and have a few direct advertisers. My suggestion: Supplement your organic traffic with some pay per click traffic as well.

PPC is an excellent way to corner your market and acquire more visitors, those that keep coming back again and again. Since your site is already sticky, you’re basically reinvesting some of your profits for exponential gains. The gains are exponential because your higher traffic base will raise the value of your property to potential buyers, drive more affiliate commissions, grow the size of your email list, raise prices on your advertising rate card, drive more user comments, and so much more.

To close out, Brian, I really wanted to thank you for this opportunity to guest post on your blog. Your blog is one of my favorites and I truly appreciate the opportunity. Going forward, I truly see the domain, SEO, PPC, and affiliate worlds converging. It’s an exciting time to be in online marketing and I’m hoping these domain-specific PPC tips help everyone out!

Thanks Ian for the post  it was great and very useful. You can read more from Ian on his blog at PPCIan.com and also if any of my readers would like to guest post please just contact me above.

Next South Florida Domainers Meeting March 16th

The South Florida Domainers group has announced our next meeting. We will be meeting on the night of March 16 at a local sushi thai restaurant. At the last meeting we had over 50 peoplein attendance and we hope to have everyone back this time plus more!  We welcome all domainers big or small young or old. RSVP Here

We are also trying to get everyone to meet each other and we are going to try a little speed networking session to allow everyone to meet each other and then there will be ample time for conversation after dinner. If you are local we would love to have you. We already have over 20 confirmed guest and I know that many esteemed domainers will be in attendance. South Florida is the place to be for domainers as we all know take a look at the RSVP list and you will know why.

RSVP Here
Date:March 16th, 2010, 7:30pm
Location:Kansai Restaurant
Address:7140 Beracasa Way, Boca Raton, FL 33433

RSVP Here

If you have any questions just ask me Brian (at) TeenDomainer.com or take a look at SouthFloridadomainers.com for more information

I hope to see you all there!

Success With Godaddy Premium Listings

Late last year I added 30 or so domains that I was not going to renew or names that I did not plan on developing to Godaddy's Premium Listing service. The process to add a name is very simple you just enter the name and your price. The major drawback is that godaddy takes a 30% cut so make sure you price accordingly.

Since adding the names I have sold 4 Domains using godaddy this year. I have sold 2 just this month. 

I think that the listings have been so successful for 2 reasons.  First I have been pricing the names under $1000. These are names I was not even thinking of renewing so I am quite happy with anything I can get for them. I also think the main reason that the listings have had so much success is because Godaddy as we all know is the most well known domain registrar. When people go to look for domain they go to godaddy and search. They see the premium listings and unlike an email from a domain; they trust godaddy. Godaddy does a great job making it easy to buy the domain and they handle the transfer of ownership.

Last Friday I got my first check in the mail from godaddy so it took a little over 2 months to get in the mail. If you have not put some of your domains on godaddy you might want to give it a try. Its free so what do you have to loose?

Some Short Sunday Statements

As another week ends and a new one begins I wanted to share a few random thoughts and things that went on this week.

On Thursaday I had dinner with the great guys at Bido Jarred and Sahar and the rest of the guys in blue. (The blue bido shirts)  David Castello was also at dinner and we had a great time talking. I learned so much in just one night. I want to thank them again for sharing part of their vast knowledge with me.

While we are talking about Bido, I wanted to point out some larger sales they have been reporting. They are really moving the platform to the next level and with the new voting system everyone can make money. I will be talking more about this in another post but for now lets just say I really like the new system and changes at Bido!

Last night at 10:58  PM I sold another domain via Godaddy Premium Listings, if you follow me on twitter, this is my 4th name sold via Godaddy this year. A few days ago I just got my first check from Godaddy in the mail from the sale of the first name.  I am really happy about this sales platform the only thing I don't like is the 30% commissions.

On a personal note I ran a half marathon two weeks ago in 1:21 which I was very happy with. All of the 60 mile weeks have paid off but now its back to track season. Last Friday at our meet I broke the 5 min mile which is always fun, now I am just trying to break 10 min in the 2 mile race.

We will be announcing another South Florida Domainer meeting very soon if you would like to get on the email list please leave a comment or contact me.

Finally a big thanks to my all of my sponsors for supporting me on this blog they rock! I do have a few ad spots open if you would like one take a look my prices are some of the best in the industry.

If I can do anything for you or if there is something you want me to write about please contact me Brian (at) Teendomainer.com

Thanks and enjoy your weekend!

DnCruise Sure to be a Hit! Set Sail one the Domain Boat

My good friend Chef Patrick is doing something that has never before been done in the domain industry. A conference on a boat. As we all know the chef is always having fun and this trip promises to be great.

What I really like about the format will be you will also be on a vacation going to different ports in the Caribbean and South America. The networking also promises to be the most valuable part. The price is great for a trip like this. There are also some great speakers lined up to share information. For more information take a look at DnCruise.com.

I just need to see if I can get out of school to go!!

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