Google Updates Algorithm, Good or Bad News for Us?

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Just a few hours ago Google blogged about their recent change in the algorithm. They claim it is a bigger change than normal and that people will notice a change in the results. For now, the changes will only be seen in the United States and will go worldwide at a later date. It impacts almost 12% of all searches on Google.

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

The basis is that they want to reward original content and punish lower value copied or low quality content. Search Engine Land dubbed it the "Farmer Update" on their detailed post about the update.  It seems that  it is a shot at scraper web sites and content farms, but does not specifically mention this.

What does this mean to domainers and developers?

For myself and other domain developers, I think this update is a positive one. All of my developed sites have unique original content and hopefully will be boosted in the rankings. I think that it is great that Google is trying its best to reward developers and webmasters who write original content that is helpful to others.

This update is also going to encourage me to add more content to my sites and provide more of the in depth research and analysis. Some people might say it will kill minisites and I personally do not as long as they a have few pages of unique content. But, if you are worried why not add a few more pages, it can't hurt!

I do think that this might hurt sites without much original content like the sites that some companies offer as fast and easy alternatives to parking.
But, I'm no expert, only time and traffic will tell.

It does note that this update does not rely on the results of the chrome personal block list extension that they released a few weeks ago. I was really happy to see this as I think that relying on this data could lead to spam and misuse of the system to harm competitors. Google does seem to be cracking down lately with the JC Penny and Overstock reports about fishy SEO and now this fairly large update its good to know they are working to improve results.

Related posts:

  1. Google Updates Algorithm for Traffic Estimates, CPC and More
  2. Google Updates PageRank For the First Time in 6 Months
  3. What I have seen from Google Penguin


15 Responses to “Google Updates Algorithm, Good or Bad News for Us?”

  1. Leonard Britt
    February 24th, 2011 @ 10:37 pm

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    I recall reading an article recently about a property here in Pembroke Pines which the city had acquired and was proposing to convert into a local park. The article appeared in the Miami Herald and Sun Sentinel. However, I was looking on Twitter for “Pembroke Pines” and found some references to articles about the property. One link was to an almost identical article except that certain words had been changed. The only problem was that it was obvious to a human reader that the altered words were likely a computer substituting random synonyms which just didn’t make sense.

  2. Gnanes
    February 24th, 2011 @ 10:44 pm

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    My biggest source of traffic is Reddit. 300-500 Uniques.
    Second google 35-50

    Sometimes I see sites with duplicate articles rank higher. I’ll test to see tomorrow if i get similar results.

  3. TeenDomainer
    February 24th, 2011 @ 11:36 pm

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    @ Leonard That the problem they are trying to get rid of. Are you local to the area? I’m in boca.

    @ Gnames Let me know after a few days if traffic changes and I will report on my observations too.

  4. Friday 2/25 Product Domain Drops : Teen Domainer
    February 25th, 2011 @ 5:22 am

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    [...] you did not catch my post late last night Google updated their search algorithm if your a developer you might want to take a look. And have a great [...]

  5. David Cox
    February 25th, 2011 @ 6:49 am

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    Thanks for the information. I have developed a couple of sites that are local and not completely unique, but are different for the location and the algorithm change did not penalize me so far. So based on this the people that really complain about this are flagrant copiers. So it would seem that Google is being lenient with this and I need to go back and add content as you said. Especially the blog parts of the site. It will be interesting to see how much or a stir this makes

  6. William
    February 25th, 2011 @ 6:55 am

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    This is obviously bad. This is not about ‘original content’ that is already de-indexed. Content farms use original content too. This is about low quality content. You can be sure 99% of mini-sites have low quality content and G will rank them as such.

    Is this good for you? I don’t know, you talk a mean game about having great content on your mini-sites so who knows maybe all of your mini-sites are in the 1% – but for most domainers cranking out mini-sites like a poor mans Demand Media, or planning to, this is very bad.

    It basically kills the business model of ‘buy keyword domains with lots of exact searches and mass develop mini-sites on them’.

    Good for Google users, bad for us.

  7. Carlos Martins
    February 25th, 2011 @ 7:41 am

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    Of course it is always good to award sites that have new content and update regularly but this also kill the sites themselves as a site unlikely the blogs aren´t based on articles and posts. In the meanwhile i doubt that they would do that with huge corporations that don´t need to update constantly their rates and services.
    It seems that Google is making like some web sites are doing (for example in just one daym changing .co from $7,99 to $28), as corporations and governments (of course in a different way of dictatorships) are trying to reduce the possibilities of users to have their own web site and compete with the richest entreprises.
    Another note please: who makes the Google a big company: only the sites with regular content or every sites that used to place advertising or linked to Google?

  8. Hollywood Blue Films
    February 25th, 2011 @ 8:10 am

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    Its a good move by google if everything works as intended by googler and doesn’t punish genuine webmasters!

  9. Medical Acronyms Guide
    February 25th, 2011 @ 8:37 am

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    This is good for everyone else, both domainers and end users with a big bias towards end-users.

    End users will be rid of low-quality sites and therefore a quick answer to their queries and at the same time a challenge to domainers to increase the quality of their website portfolios.

  10. Wayne John @ Southern California Web Development
    February 25th, 2011 @ 12:00 pm

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    This is good news…and perhaps bad. Like you said, we’ll see what happens. As always, Google has once again decided what I’ll be doing this weekend. hahaha

    Cheers! Nice blog!

  11. TeenDomainer
    February 25th, 2011 @ 12:16 pm

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    I have checked my sites and I found that most of them are unchanged and a few are up while only one has moved down in rankings from 1st to second while Wikipedia has moved in front which seems strange.

    Its not that I think my minisites are all that but they do have decent unique content. Some of the articles are better than others.

    I don’t think its too bad and most people will not notice a difference but lets see how it goes in a few weeks.

    Thanks everyone for the comments

  12. Rob Sequin
    February 25th, 2011 @ 3:18 pm

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    Keep up the good work. Google is confirming you have the right strategy.

    Thanks for the analysis.

  13. Carlos Martins
    February 25th, 2011 @ 3:31 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    it seems Google as a unique and a monopoly wheel of fortune for some big corporate bosses and some “expert domainers” that dream the same, they express a little criticism as previously made with Microsoft. Bill is now sending a part of it to the charity (adoption, africa children or african army butchers?).

    the matter is: they problably learn with their close with the stalinsits in China but the results are always to fight the freedom work of millions of webmasters and mistresses.

    We have dozens of blogs and it is so easy to write several postings by day what is not possible with an web site.

    Of course most of the blogers or blogists (as every lazy boners), are enjoying the news on it but fastly they will recongnize that they were wrong and just supporting another Bill.

    thanks for all.

  14. marco
    February 26th, 2011 @ 12:59 pm

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    my website was already deindexed when google attacked mass developing companies like epik,but now seems is not hurting too much my results ,i use articles that are not unique,but quite fresh.
    we will see

  15. The Google Update Eliminated Competition For Developers : Teen Domainer
    March 2nd, 2011 @ 8:39 am

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    [...] latest Google Algorithm update I covered a few days ago seems to be great news for developers. The low quality content [...]

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