Google Updates Algorithm for Traffic Estimates, CPC and More

Google announced a week  ago that it was updating its algorithm which runs the Google Adwords Keyword tool and also the Traffic estimator. Personally I use the keyword tool many times throughout the day to check on domain name search numbers, picking titles for websites and when writing articles. I also know that I am not the only domainer that enjoys using the tool.

Google says the tool will affect us in these ways

As a result of our updates, we hope to provide you with better statistics for estimated clicks, cost, and ad position. This change is effective now and affects all AdWords accounts globally.

It is not a huge deal like the "Panda" updated that literally killed a few sites, but it did shift CPC and other metrics up and down which some domainers use to valuate domains. It is meant to help people using adwords get a better idea of what they will be paying so they can determine their budget but it also changes the way people value their domain names because some people like names with high cpc.

For example I had a name that went from $5 cpc and I just looked and it moved to $13 cpc, and another name went from $4 to over $9. That examples aside I do not think that every domain's cpc went up.  I could not remember many of my other names previous cpc's but if you have a few names take a look and see if anything has changed.

The big question is will these change ppc payouts with adsense?

While I have no exact answer I would say no. This change was just in the stats and does not really have anything to do with real ppc payouts. It will change how some people look at their domain names value and gives a better estimate of what companies are willing to pay for traffic in that market area.

Related posts:

  1. Google Updates Algorithm, Good or Bad News for Us?
  2. Google Updates PageRank For the First Time in 6 Months
  3. A Jump In Traffic & Earnings Already With Google’s Instant Search?

Comments

2 Responses to “Google Updates Algorithm for Traffic Estimates, CPC and More”

  1. BullS
    May 17th, 2011 @ 2:53 pm

    Instead of spending so much time what PPC cpc or this or that and what google does or what freaking keywords are and at the mercy of google-

    I spend time just developing sites that I like and I make lots of money.

    Stop monkeying around with all those SEO BS and just do it!!!

  2. Paula Jacobs
    May 24th, 2011 @ 4:27 pm

    Nice article – With all the different keyword tools, I always go back to Google’s Adwords Keyword tool.

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