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Google announced a week ago that it was updating its algorithm which runs the Google Adwords Keyword tool and also the Traffic estimator. Personally I use the keyword tool many times throughout the day to check on domain name search numbers, picking titles for websites and when writing articles. I also know that I am not the only domainer that enjoys using the tool.
Google says the tool will affect us in these ways
As a result of our updates, we hope to provide you with better statistics for estimated clicks, cost, and ad position. This change is effective now and affects all AdWords accounts globally.
It is not a huge deal like the "Panda" updated that literally killed a few sites, but it did shift CPC and other metrics up and down which some domainers use to valuate domains. It is meant to help people using adwords get a better idea of what they will be paying so they can determine their budget but it also changes the way people value their domain names because some people like names with high cpc.
For example I had a name that went from $5 cpc and I just looked and it moved to $13 cpc, and another name went from $4 to over $9. That examples aside I do not think that every domain's cpc went up. I could not remember many of my other names previous cpc's but if you have a few names take a look and see if anything has changed.
The big question is will these change ppc payouts with adsense?
While I have no exact answer I would say no. This change was just in the stats and does not really have anything to do with real ppc payouts. It will change how some people look at their domain names value and gives a better estimate of what companies are willing to pay for traffic in that market area.
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