5 Steps To Take Before Developing any Website

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When you invest time and money into developing a website you want it to pay off in the end. The key to web development is to make sure you can make money off the time and effort you invest into the site. I will be going over 5 steps that I take before starting any development be it a minisite or larger project.

1. Make sure there are people to visit your site.

This may seem like a stupid point, but there is no point in building a great site if no one wants to come to it. First start off by searching your keywords in the Google Keyword tool. I like there to be over 2,000 exact searches a month. I would also Google your keywords and take a look at your competition. Do they have a good alexa, pr, do they have advertisers. Some people think that having a competitor is bad, but initially competition tells you that there is a market for your site.

2. Can you build the site to compete with others?

If you are trying to build a video sharing site and compete with Youtube, Vimeo and others it is not going to be possibly to gain any market share unless you have deep pockets and a team behind you. You need to make sure you can get ranked high in the search engines so you can draw traffic and advertisers in order to be profitable. Take a look at SEO, and Content of other sites. You don't want to build a site and stop halfway because you are in over your head.

3. Do you have the time and resources to commit to the project?

Before starting you need to make sure you have time and money set aside for the project. If it is just a minisite you need to make sure you have time set aside to update the content weekly.For a larger site set a deadline when you want to have it done by.

4. What is the purpose of your site and How will you make money off it?

Is your website product, content, or affiliate based. Do you want to sell people a product? (Take a look at ebay and amazon affiliate programs) or Do you want to teach or show people something? Adsense may be better for you. There are many different ways to earn money on websites just make sure your site will use one or a combination of some that fit with your website.

5. Do you want to build the site?

For me this is the most important, I have to enjoy all of my sites, if I don't I will not make time to update them and then they will not be profitable for me. I am not saying you need to be an expert but, Do something that you enjoy and it will turn out better in the end.

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3 Responses to “5 Steps To Take Before Developing any Website”

  1. Cole
    October 10th, 2009 @ 5:31 am

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    Nice post!

    Development can be a long and strenuous task if you are not fully committed. This is one of the main reasons why I avoid freelance work.

  2. Cool Springs Tennessee
    October 10th, 2009 @ 5:33 am

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    Those are pretty good basic steps. The 2,000 searches a month is a good rule of thumb. Competitive research is also the most important thing one can do.

  3. My Three Favorite Domaining Blog Posts: Week of 10/4/2009 | Domaining Manual
    October 11th, 2009 @ 8:54 pm

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    [...] 5 Steps To Take Before Developing any Website [...]

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