Average Response Rate from End User Emails


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Its going to change from campaign to campaign depending on the domain name, sales letter used, industry and many other variables. I am going to share a few of my numbers with you and see how they compare. When I say response rate I include any emails I get back for the end users regardless of what they say. End user emails are about sending out targeted emails, you have to keep going and sending emails and you will find a buyer for a good name.

If you include a price I have found that that lowers the number of responses because when you say state you are looking at offers there will be the people who ask, "How much?" just to know the price when they are only willing to pay $50. So if you want more emails try asking for offers and not stating a price but be ready for the low offers. Sometimes you can turn a $50 offer into a much higher one with some serious skills.

When sending emails for very specific names where I only send 3-5 email I find that the response rate is much higher normally around or just lower than 40%.

For my essay domain name I sent 28 emails and 5 bounced so 23. I have received 5 emails back, one saying no and the others asking for the price and that they are interested in the domain. That comes out to be around 21.73% which I think is a great rate. I just got one of the emails this morning so there still might be more on the way.

To the people who have not responded I am thinking about sending another email stating a price, just to see if anyone is interested.

When it comes down to it, end user sales are often a numbers game, you have to play the percentages send emails and try and sell quality names. If your name is not worth anything its never going to sell. You just have to find an end user who sees the value in the name which can take some time.

Related posts:

  1. Increase the End User Response Rate Using Social Media
  2. How to Respond to the End User Question “How Much?”
  3. More End User Physical Letters Going Out

Comments

6 Responses to “Average Response Rate from End User Emails”

  1. Leonard Britt
    March 17th, 2011 @ 10:40 am

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    I suppose several factors influence response rate:
    -keyword quality
    -TLD (.com preferred)
    -email title (if sounds spammy, deleted)
    -email format (if it goes to spam filter)
    -contact (info@company.com vs actual contact)

    My sales conversion rate from thousands of end user emails has been zero so I have had to discontinue the practice. (time is valuable)

  2. chris
    March 17th, 2011 @ 10:57 am

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    i agree – one should never list a price. I have been sending out end user letters for some LLL.Co domains that I own and I did get many replies – but the downside is that they were NO lol. I even had some woman tell me that I am squatting names for some reason. So good luck with your letters let us know if you have any success

  3. David Williams
    March 17th, 2011 @ 8:27 pm

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    That’s a fantastic response rate. I’m sitting more at the 2% – 10% rate depending on the domain, target industry and other factors. Although I do go very in depth and email many who may be interested rather than a select few which would lower the response rate.

  4. TeenDomainer
    March 17th, 2011 @ 8:42 pm

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    Yea I think somewhere between 10 to 20% would seem normal. Remember that these are just response rates and not sales rates. From the few that do respond the challenge it to make them as buyer.

  5. rafael
    March 20th, 2011 @ 6:43 am

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    Teendomainer,
    Thanks for the info. I posted a downloadable pdf file on my site titled “why do some headlines fail?” From psycotactics.com. you may find it useful.

    Let me know.
    Rafael

  6. MarsDavis
    March 24th, 2011 @ 9:07 pm

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    Thanks for sharing! How do you price your domain names to sell… do you use estibot or valuate, or some other appraisal software or service? Or, do you go by past experiences. Thanks for your input. Mars

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