One of the most popular questions and comments I get is how often should I update my website? The answer is it totally depends on the industry and site you are looking to maintain. Some ultra competitive areas might need an article a day or week while smaller areas only take a new article every month or so.
On most of my minisites I tend to update them every one to three month with a new article or two. Many times I do not just add the article I will add a picture, update them theme, add a widget. The goal is just to change things up and see if you generate any results like an increase in traffic or revenue.
With a large number of sites it is often hard to remember to update posts, so I use the scheduled post feature in wordpress and I am able to set up a few post to automatically be posted to the site over any length of time.
Normally if I add a great article I will begin to see the results in about two weeks with traffic coming in from the search engines. It always helps to do a small link-building effort around the new article. If my rankings have already dropped I know that I waited too long to update my sites and that I need to get a new one up soon.
If you are looking for ideas for a topic for your next article look at the most popular pages on your current site and also look at the analytics and see exactly what people are searching for to find your site, if there is nothing there try some of my favorite keyword tools.
If you need any help or have questions about updating your site please ask away and have a great weekend!
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