Increase the End User Response Rate Using Social Media


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The most annoying about contacting end users is the low rate of response. Sometime I will send 50 letters or emails and get only 1 or 2 responses other time more, but it is time consuming. A few days ago while on twitter and writing end user letters at the same time I decided to send the company a quick tweet that I am going to be sending them an email about a domain.  Would they look for it in their email inbox. There was also another company that I wanted to email that the whois email bounced so I also sent them a quick tweet asking for an email to contact them at. They quickly send me another email to reach them at.

In both cases the end user email I sent was responded to. The first said they were not interested in the domain and the second one may result in a sale in the next few days.  Even in the first case I know that the company read and got them email.

Twitter, Facebook, and Linkedin can all be used to inform a potential end user and tell them you will be sending them an email and to look for it. Also if you ask for a contact email you are certain that it is going to be checked unlike whois emails which can often be out of date or wrong.

To contact the end user I did not use my TeenDomainer twitter account. I used a personal account which I think is more professional and also it is under the same name that is on the domain who is if they happen to look it up.

I know I will be using social media more to see if I can increase the response rate to my end user emails. It helps add some sort of connection with the contact and hopefully they feel more comfortable dealing with you.

Related posts:

  1. Average Response Rate from End User Emails
  2. New Experiment Selling Physical Products via Social Media
  3. Unusual Methods of End User Contact

Comments

3 Responses to “Increase the End User Response Rate Using Social Media”

  1. Ricky
    March 24th, 2010 @ 6:00 pm

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    i though you could not “twitt” someone unless they were following you or vice versa? How did they get your msg if they are not following you?

  2. TeenDomainer
    March 24th, 2010 @ 8:22 pm

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    You can send an @ reply to anyone without following them. If you want to send a DM they have to be following you like you said. I think that both ways work. The @ reply is more public which can be good or bad.

  3. Zadling
    March 29th, 2010 @ 5:18 pm

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    Good idea. I thought you would have an e-mail sign up page on your site though. I’m trying to learn more about opt-in e-mail marketing.

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