Minisite In A Week: Day 3 Content

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Everyone has heard it before but I am going to say it again "Content is King!" If you site looks bad, loads slow, and smells bad, but you provide exactly what people are looking for you will still get traffic. Granted not as much as if you had a well done site, but you get my point.

You have to provide the readers what they are looking for in an easy to read fashion.

A few helpful tips

  • Highlight key terms in bold or using a heading tag -it makes content easier to read quickly
  • People Love lists and comparisons
  • Use pictures and charts where you can
  • Write for real people include things you think are helpful

How Much Content Do I Need?

Well it really depends on the site, I normally start with 3 to 10 articles depending on the site. I always try and add more if the site does well or if there is some new topic to report on. Review sites always have new reviews to add. Google loves to see updates, even if it is one article a month it means the site is growing.

I stick to 250 to 500 words. Anything less than 250 looks like you put nothing into the site and over 500 gets too long where people do not want to sit down and read a novel. If you do have a lot to say break the topics up into a few post or even better give it away free as a report and have people enter their email to get the report.

How to Write Content

When I am writing content, I start by going to the Google adwords keyword tool and looking at keywords people are searching for. From these list I will pick a few topic I want to start with. I will pick a few high search terms as well as some lower searched terms that I know I can take over one of the top few spots on google for. This means I will start getting traffic sooner for some of the easier low hanging fruit terms. For example on my spy pen site I have almost 5 pages of keywords to write articles about.

When writing content do it just like an essay you wrote in school. You start broad get detailed in the middle and then at the end wrap it up. Include some research or detailed numbers if it fits.

Outsourcing Content

If you are pressed for time or are not a good writer outsourcing content is a great way to get sites out quickly. There are two choices do you want a native English speaker or not. Native English speaker will write better and be more expensive. Try out a site like Text Broker or even some forums there are even college students looking for a little extra work (thats the best if you can find them). If you go for not native you can get writing as low as one cent a word, but be prepared. I personally do not mind reviewing the articles and editing them for the price. And be prepared to switch a few writers it takes time to find one you like.

Content For Product Domain Names

Product domains are a little special and I just want to say that you should include some general information but also some reviews of products. Take a look at the amazon bestsellers or ebay and review the products. Write a real review, no product is perfect and your readers know that. These review articles on my sites bring in a lot of traffic and they are perfect for selling via affiliate links.

Writing For the Search Engines


Write your content for humans. But do make sure your title targets your keyword and you mention the keyword a few times in the article. If you write naturally it will be good for the search engines. People will like the content and the rest will take care of its self.


Right now I am working on the content for my ministes I am building this week for

Stump Grinder Rental I am going to start with generic content and then slowly add geo targeted articles. Also an article about cheap or low cost rental these seem to do very well.

Teacher thank you cards I am going to have just generic articles with a few sample sayings to include on cards.

Race Girl Costume Take about where to wear one, review one or two, maybe one about Halloween

Children's Savings Accounts About why your child needs one. Also working on a comparison of what different banks offer.

How are yous sites content going? Feel free to ask me any questions you have!

We are a little over halfway done with our minisites all we need it to make money off them now! That will be covered in tomorrow post!

Related posts:

  1. Minisite in a Week Finishing Up: Day 5 SEO with Recap
  2. Minisite in a Week: Day Two Minisite Design
  3. Minisite In A Week Series: Day 1 Selecting A Name


4 Responses to “Minisite In A Week: Day 3 Content”

  1. BullS
    March 30th, 2011 @ 12:02 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    hate to tell you this—

    I write my own content with shi_tty grammars and Kinglish and gets more traffic and more $$$$

    The professional content–no traffic.

    I know why…and I am not going to tell you!!!

  2. Jason Thompson
    March 30th, 2011 @ 2:09 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    @BullS you are a class act. :)

    Good idea to make a series out of this Brian, looks like you’ve taken your time to turn what your doing into a science.

  3. TeenDomainer
    March 30th, 2011 @ 4:55 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    @ Bulls thanks!

    @ Thanks Jason glad you are enjoying it!

  4. Tarik Pierce
    July 13th, 2012 @ 12:42 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    Yes. The internet is changing and good, original content is becoming scarce.

    Best sites to build are minisites in a small niche or brand domains.

    Professional content is soooo boring. Ugh! People like hearing an original voice. Sometimes that means slang, typos or whatever!

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