More End User Physical Letters Going Out


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Now that its the New Year I am going to start contacting end users again as part of my goals for 2011. Although, I do most of my end user contact over the phone and via email; last year, I sent out physical letters and had a good response rate from them.

Emails can easily be buried under hundreds of other email a day; phone calls might not be returned or forgotten about, but sending a letter shows you took your time and put in effort to contact someone.

Last night, I decided to give it another try and I typed up 11letters for some domain in my portfolio. 

 

The basic letter I wrote was a little different than the last time I sent letters out. I made it shorter and changed a few of the words that I think sound too technical, domainers might understand them, but I think some end users might not. I tried a few different forums of the letter, one was as short a 3 lines and others were a few hundred words. I varied them depending on the specific business I was sending the letter too.

At the end of the letter this time I added the line

This name is registered at (Godaddy.com or Moniker.com for me normally) and it is an easy process to transfer ownership.

Then at godaddy or moniker I listed the domain for sale, either using snapnames or godaddy's premium listings. On godaddy, I just had to add in the 30% commission so the price on godaddy will be higher than the one that is in my letter.

I did this because I think some people will go to the place the domain is registered and check the name, this way it will show right up and they can buy it right there if they are more comfortable that way.

My Mom also showed me how to use my printer to print my return address and the end user's address right on the envelope so the letters look very professional. Thanks mom :)

At the end of the letter, I list my contact information and hand sign the letter. One thing to think about for myself is setting up a company website with all of my names and an email account that is not gmail. For a few of the more expensive name I set up emails using them ex Brian@thedomainname.com.

 The letters should arrive to most places early next week, tonight I am going to try and send a few more out. I will keep you updated on how it goes. I priced most of the names at mid to high $xxx. All of them were hand registered within the last year so even if I sell 1 or 2 I will still make a profit.

Later today I am going to add all of the domains to my whypark account so if the end user typed in the domian they will not see the typical parked page they will see a website. I am also going to list that the domain is for sale on whypark. This way the sites can get indexed and they look like websites not parked pages that might turn away an end user.

It really did not take me long at all to put all of the letters together, and if one of your goals this year was to sell more domains to end users you might want to try sending them some snail mail. I know it might seem strange that the teen domainer from generation internet has gone old school and sent mail using a stamp, but lets see how well it works to reach end users.

Related posts:

  1. Results of Physical End User Letters :(
  2. The Perfect End User Letter (Well it’s a Work in Progress)
  3. Increase the End User Response Rate Using Social Media

Comments

11 Responses to “More End User Physical Letters Going Out”

  1. Ricky
    January 6th, 2011 @ 9:17 am

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    Really do have to give you credit. Your lucky to be young in this age of the internet and such. I loved making money at your age but there was no internet really yet.

    Please keep us updated as I often thought about letters but going with my own site for now and using Afternic (in conjuction with buy domains) since it seems to be a bit more curved toward end users and that is our goal is it not!

    Good luck and all the best as your going to go far!

  2. DomainTweeter
    January 6th, 2011 @ 9:48 am

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    Nice post – interested to hear how this test works out for you. Good idea using using godaddy premium and adjusting the price. This allows them to just type in the name to the godaddy search box and purchase directly from godaddy, right?

    Nobody likes paying a 30% commission, but I think it’s a wise move in this case to build trust/credibility. Since a lot of end users aren’t really familiar with the domain aftermarket/domain escrow/transfers, etc it makes good sense to make it as risk free as possible for them.

    In the same spirit, it might be worth listing a few of the Moniker names with afternic premium for the sole purpose of letting end users purchase the names directly from Network Solutions. The commission is higher than Snapnames, but many end users probably have never heard of Moniker or Snapnames so the added confidence may be worth the additional expense.

    I tried a few tests with this yesterday and Network Solutions adds a mini sales pitch and allows the names to be purchased immediately via their shopping cart. Pretty cool especially if you don’t have an established business site yet and are contacting via direct mail.

    Only downside I can think to this approach is that if you don’t make the case in your letter for .com and other extensions are available, an end user may opt for a $35 .net or .co name instead of your $xxx name when they do their domain search at the registrar.

  3. Jacek
    January 6th, 2011 @ 10:34 am

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    Hi
    In case You ran out of great domains to offer to an end user, please check out mine on http://www.BestNameForDomain.com. I offer a pretty good commission (which is negotiable) since it’s not my day job I don’t have the time to do it myself and some of my domains may be worth well over 10 000 USD
    best of luck
    Jacek

  4. Jeff Schneider
    January 6th, 2011 @ 1:29 pm

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    Hello Brian,

    Congrats on working the End User angle on your site. It got me to notice you. Oh the Power of words!

    Gratefully, Jeff Schneider (Metal Tiger)

  5. Jeff Edelman
    January 6th, 2011 @ 4:17 pm

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    I can’t believe your mother knew more about printing labels than you. :) Good luck. Hope you get some nice sales coming up!

  6. mano
    January 6th, 2011 @ 6:38 pm

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    How many you sold via this letters doesn’t matter…. but your effort and dedication will bring you where you intended to go. Good luck.

  7. TeenDomainer
    January 6th, 2011 @ 9:52 pm

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    Thanks everyone for reading

    @domaintweeter I am going to take a look thanks for the idea.
    @Jeff I know right well it shows you how often I send letters
    @Jacek There are so many names to register I don’t know if I will run out but if I do I will take a look

  8. Ken
    January 7th, 2011 @ 5:43 am

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    Nice point regarding how e-mails tend to get buried easily and end up ignored while these snail mails add an even more personal touch. Besides, who doesn’t want to receive a physical letter (unless it’s bills)! :P

    I hope you do great on these Brian.

  9. Muzi Mohale
    January 7th, 2011 @ 8:53 am

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    That’s interesting, i run an established travel blog…this year my plan is to target this audience with targeted startup websites. The travel industry is so diverse and this presents opportunities to develop niche sites.

    All along I’ve been preaching above effective ways of running hotel websites etc, now it’s time I sell them the end products.

  10. Adi
    January 18th, 2011 @ 2:44 pm

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    great idea, keep us posted!

  11. Sending Physical Mail
    March 9th, 2011 @ 7:22 am

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    I’m guessing you’re US based, but in the UK we have Docmail.co.uk – lets you upload letters to the web that get printed and mailed at a commercial printer for less than the price of a stamp.

    It does do international, so might be worth a look…

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