One of my major plans for 2012 is going to be to add a new type of monetization to my network of sites. I have currently use adsense, various affiliate programs from sites like CJ.com and ShareASale.com, direct ad deals, and now I want to add more lead generation. I began to look for names that I thought would make solid lead sites last year, but I could never find the right programs. I just settled for adsense and affiliate programs on the sites and they still made money, but I always knew they could make more. I have found that lead programs on average pay out much more that simple adsense.
For my construction and service names I found a program which I am in the process of implementing on a few of my sites. On my rental names I found a private program that I added three days ago and from the early results it looks like it is going to take one name and double the income daily.
If you have a name in a certain space do what I did and search "the name buying leads" on Google and you will find sites that buy and sell leads in your market. Many of the sites only talk about selling leads to businesses, so just send them an email asking if they would like to buy leads and many of them will love to have more leads to sell.
Adding lead gen forms also does not mean you necessarily need to remove adsense and other offers. On some sites you will be able to keep earning money from adsense while also earning from leads. You might want to test and see which one is going to make the most money per visitor for you. There are a few wordpress plugins that let you easily AB test themes. The more I read about lead generation the more I see it is so much about tweaking and testing every little thing.
My last adventure with leads is going to be to try and sell them directly. I have a local Florida domain name FloridaTunaFishing.com which should be easy to rank well for. Then after I collect the leads I am going to try and sell them to local fishing guides. I know at first I might have to give a few away, but I think that with some hard work the site could really take off and expand into a whole network.
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