Parking is Not Only About Pennies Per Click


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On various forums and blogs I often read that "Parking is Dead" and that people are only earning a few pennies. While revenue might be down, parking for me is not only about the money it has more important uses.

The domain parking service I use most is Parked.com its simple, and the service is great. They also payout by papal when you get $20.00 in your account. When I first buy a domain I change the name servers to my parked account and let it sit for a few months. On all of my parked domains there is a contact forum so that people know that the domain is for sale.

After a few months I check back and often I am surprised by the traffic and revenue that my domains generate. Last month I got over my $20 payment limit and was just paid by Parked. Now that's not much, but for only a few domains it pays for some more renewals, but parking has two much more useful purposes for me.

First

The revenue and visitor stats that I get from the parking websites show me which domain I want to develop. If a domain is getting type in traffic and people are clicking on a parking page imagine if it was a real helpful website. I recently took a domain of mine that earned $1.13 the month before on parking and I threw up a wordpress site with 4 articles and Adsense and EPN ads. Last month the same domain that earned $1.13 parked now earned $12.58 with Adsense and $16.35 with eBay Network ads. That is $28.93 on a site that took an hour to create and now it earns almost $30 a month. Without parking the domain first I would have not know that it was perfect for development. It now ranks top 3 in Google and the traffic and revenue continue to grow.

Second

Parking my domains allows end users and general visitors to know the domain is for sale. I have sold 2 domains and had many offers just from the little contact sheet on the parked domain that says "this domain may be for sale click here to contact us." It makes no sense not to park your unused domains you have nothing to loose and lots to gain by signing up for an account at one of the many parking providers and moving over your names. Collecting stats and end user sales are two great reasons to park your domains regardless of the "pennies" they may earn.

Related posts:

  1. What to do with Your Unused Domain Names: Part I
  2. What can we learn from WhyPark.com and Parked.com?
  3. ClickHeat Free Click Heat Map Software Review

Comments

13 Responses to “Parking is Not Only About Pennies Per Click”

  1. Arseny
    August 11th, 2010 @ 6:21 am

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    Try SmartNames parking. Especially if you own some product keyword domains ;)

    Highly recommended

  2. Mojito
    August 11th, 2010 @ 6:52 am

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    Pennies are better than nothing!

  3. Scott
    August 11th, 2010 @ 9:05 am

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    Not to be argumentative, but putting a For Sale banner and contact us link on a domain is trivial, so that’s no reason to use parking services at all.

    As for stats, I’d ask if you aren’t getting much more–and better–data from your 4 page example site now that it has real content and presumably some search rankings to attract visitors with?

    Wouldn’t just spending 10 minutes to throw a couple paragraphs of text on a single home page and letting that sit for a few weeks give you better insights into the traffic and development potential of a domain than parking can?

    With parking, you lose all access to the major search indexes, so all you’re getting is type-in traffic.

    You can have a great domain for development, especially if it’s product or service oriented, that never receives any type-ins or only gets a couple type-ins weekly. But by parking it you’d never know it was prime for developing.

    It seems to me if it’s really not about the penny clicks and you want to gauge the dev value of a domain and it’s market/traffic, you’d be better off to throw up a plain white home page with some text about the theme of the domain and let it get indexed.

    You would still get the type-in traffic, plus you’ll be able to get some more in-depth info on the organic traffic as well.

    Don’t get me wrong, I think parking has it’s place, mainly to give the domainer access to the parking service’s marketplace for selling domains. But, if you just want a For Sale sign and some traffic/market insights, parking isn’t really the best way to go because you won’t get the whole picture without access to search traffic.

  4. Kitvy
    August 11th, 2010 @ 3:24 pm

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    Yes, pennies are better than nothing!

  5. Domain Buyers
    August 11th, 2010 @ 10:48 pm

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    I used to park my domains and NameDrive and Sedo. There was a time NameDrive was great for domain parking but then everything started going downword. So I started develop domains and adding mini sites.

    Anyone use AdSense Domain parking ? I wonder how good are they !

  6. Soud
    August 12th, 2010 @ 6:07 am

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    It doesn’t really matter who are you parking with because what I hear around a lot is “parking at xxxxx generates moreparking revenue than with yyyyy” which is not real.

    In my opinion, the probability for a user to click in a parking page of a domain is equal whether the parking was with xxxxx or with yyyyy

  7. TeenDomainer
    August 13th, 2010 @ 3:58 am

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    @Arseny I have tried smartname and really like it I have some domain that now rank top 3 in google for the exact match results

    @Scott Great input thanks ,I know it is much better to put up a real content site but before I have time to do that I just like to get a little information on the domain if I can. If it would be sitting doing nothing anyways I figure parking is better than nothing, but the stats and ranking is much better if I add unique content. I just cant make my sites fast enough right now for all of my domains.

    @Domain Buyers Development is the way to go! I have not tried adsense parking.

    @Soud Yes you are right in many cases I was just sharing who I use and have had a positive experience with.

    Thanks everyone for reading

  8. Nadia
    August 14th, 2010 @ 9:36 pm

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    Great article. I have all of my names parked at Sedo right now, but I’d like to do some testing with custom parked pages. The parking stats have given me a good idea of the sites for which development could have an immediate impact, but I’m not going to have time to develop all of them at once, so something between a custom parked page and a minisite (with a “for sale” link & a contact form) is a good idea.

    I just need to settle on a unified look & feel for those pages. I want to vary the templates slightly and not have all of the names on the same server, to prevent de-indexing.

    I had de-indexing issues at Namedrive way back when, so now I’m skeptical of WhyPark and even Noomle, for those same reasons. SmartName does look like a viable option for some product domains. Thanks for the info!

  9. Soud
    August 15th, 2010 @ 8:59 am

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    I didn’t hear the term “de-indexing” before, what is that can someone help. thanx.

  10. Scott
    August 15th, 2010 @ 10:01 am

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    @Soud, de-indexing would be when a search engine like Google decides the pages of a site or domain are spammy or possibly too automated and so removes those pages from their search index.

    I’ve never actually had any experience with being “de-indexed”, though I’ve used a lot of automated scripting and auto-content services to create pages, but what I have experienced with a lot of auto-content type scripts and services is that at some point they suddenly lose all their ranking power and go from page 1 or 2 in the search results to page 500 or lower.

    That’s not really being “de-indexed”, but more like being de-valued by the search engines for not having unique and fresh content.

    Hope that helps.

  11. Soud
    August 15th, 2010 @ 3:00 pm

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    @Scott, thanx it did help. But how would one know if he has been de-indexed or de-valued. I mean checking to see on which page my site is by just using the search engine seems to be a manual way to check.

  12. Scott
    August 15th, 2010 @ 3:12 pm

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    @Soud, I’ve been using Market Samurai to track rankings, in addition to keyword/market/content/competition research lol – good little tool for the price.

    There are other tools out there too for rank watching or checking, Google is your friend.

  13. Chimica
    August 22nd, 2010 @ 12:13 pm

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    I’ve been trying to find some information on parking domain and wasn’t really sure where to begin. Now I kinda do. I didn’t know people used parking to determine if a website was even worth creating. Thanks so much for this. Really helpful.

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