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I am back from Chicago now and need to get back into the blogging routine. It was a great band trip, had a lot of fun and our band kicked ass. We won almost every award and my jazz band won a nice Gold 1st Place trophy. I play alto saxophone in case anyone was wondering.
Back to the article, in the past few weeks I have been trying to send out more end-user letters which seemed like a hard task but, I make a plan of how many letters I want to send a week and make sure I get it done. Once you come up with a letter for a domain it only takes a few seconds to send it to the next person. When sending the same letter to different people use a Blind Carbon Copy or BCC so they do no know you sent it to more than one person. I made a folder with all of my letters to keep them all in one place.
When I send out the letters I first go look up the domain owner I want to send the letter to. Using whois data I send the letter to all of the contacts if the email is different for all of them. Then I go to the website and click on the contact us and send it to that email. If I can find the CEO or owners email I will send it there too. Who else do you send it too? With my letters I have gotten emails back from the website tech guy who says he is not in the position to buy the domain and I have not heard back from many of the CEO's. The best seem to be smaller business Owners who respond, but often they do not realize the value of a domain yet.
I like to keep my first letter short and sweet while still providing information. First I introduce myself and the domain. Then I explain how a domain can add value to their business and how the specific domain can help them earn more or build their brand. I alos mention the SEO value. If the domain has traffic I will mention it and if it is indexed in google. If it is a generic domain I will mention the google searches per month for the term. I end with would you be interested in learning more about this domain? And then a "Thanks for your Time " my name and email signature.
I don't mention price I learned my lesson on that. I always give my email and phone number just in case they want to call me, no one has yet.
If they respond I will include a longer letter with more information about the domain and then ask for a price or ask them to name a price and then I work from there.
Have you tried calling business and inquiring if they want to buy your domain?
What's your letter look like?
Later I want to combine all of the comments and make the Master Letter Template for endusers
- End User Calls in Progress…
- More End User Physical Letters Going Out
- Just Got A Really Official Letter from Liberty Names