Using Twitter to Grow A Minisite’s Traffic in 5 Steps


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A few months ago I created a minisite for a client and we decided on top of the SEO work, we were also going to try and use Twitter to grow the sites traffic and users. The minisite was a simple wordpress site with around 20 articles of good targeted content so I knew that once people found the site they would find it valuable. The site was not overloaded with ad or pop ups, jut a nice simple easy to navigate site.

Use Twitter to Drive Traffic to Your Minisite

 

1. Register the Name of the Site for a Twitter Account, if it is not available you can add com or something

2. Before you Tweet any of your own sites use the twitter search function and find users tweeting about the same things you will be and ReTweet their stuff, start conversations with people tweeting about your topic.

3. After building up followers, slowly begin to Tweet your links and if you have built your account right people will ReTweet and read your post

4. Continue to help others and engage in conversations and ReTweet others post, you need to help others if you want them to help you.

5. Remember to not Tweet the same links all of the time, mix it up write some new content.

 

The Results of this case study were very positive, I was able to build a twitter account for my client that had a few thousand followers all about his topic and the best thing is that they ReTweeted his links and engaged in conversations with the account. The hundreds of clicks per link that were sent to the wordpressblog resulted in many new comments and repeat visitors. Twitter visitors commented much more than visitors from Google we noticed. We also saw the sites adsense earnings go up quite nicely.

Overall I think twitter is a great place to help drive traffic to your sites, but you have to do it the right way for it to be valuable. I really like it for Geo, and product related domains.

What do you think about using twitter for your minisites?

Related posts:

  1. Are you Wasting your time on Twitter?
  2. Twitter is Catching On and is Here to Stay Proof Inside
  3. Godaddy Now Offers Twitter Username Check and Registration

Comments

6 Responses to “Using Twitter to Grow A Minisite’s Traffic in 5 Steps”

  1. Dan Sanchez
    October 7th, 2009 @ 4:38 am

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    Awesome post, that’s the same strategy I’ve been doing with all major developments lately.

    If you are developing a GEO domain, you can use TwitterLocal or some other application that targets users by their location, it helps with getting the people who regularly use twitter to notice your site.

    I use “Reading blah blah blah http://bit.ly/0000” for my tweets, it seems less commercial and usually gets a good amount of clicks.

    Good luck Brian!

    Dan

  2. Michael
    October 7th, 2009 @ 5:54 am

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    Excellent post. These are great strategies, and I will be be using them for my next dev project. I would add one other thing – to use analytics available through url shorteners like bit.ly and others. The information available through these services can be quite useful.

    Michael

  3. DomainTweeter
    October 7th, 2009 @ 6:20 am

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    Great post! Nice non-spammy approach to building a targeted list of followers and slowly introducing them to a site.

    If you have the time, you might want to consider offering this as a standalone consulting service. Might be a number of domainers who don’t have the time / experience to do it right and who would be interested in outsourcing to a domainer who understands twitter and won’t just blast out a bunch of spammy tweets.

  4. Chef Patrick
    October 7th, 2009 @ 8:59 am

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    Twitter is a powerful tool if used properly. It’s fun too!

    Good post!

  5. Bruce Marler
    October 7th, 2009 @ 3:30 pm

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    Great post Brian. People sometimes underestimate the value of having targeted followers on twitter and building site traffic that way.

    Good stuff.

  6. Mojito
    October 8th, 2009 @ 5:49 pm

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    Great recommendation! I view twitter as a type of e-mail newsletter without the complexity.

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