What is a Keyword Domain Name?


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It seems that all to often domain name buyers approach the domain name valuation process very haphazardly. Many domainers and small business owners alike will purchase a domain name based on gut feeling alone (not always a bad thing) without bothering to try and justify their emotional buying decision with some solid numbers. Here are some tips for attempting to arrive at a value for generic keyword domains using some popular keyword domain metrics.

What is a Keyword Domain Name?

I run a domain name membership site and one of the most important things that I try to stress for people using our tools is the importance of keyword domain names. What exactly is a keyword domain name? I like to separate keyword domain names into 2 different categories: exact match keyword only and keyword rich.

Exact match keyword only domain names are domain names that match exactly to keywords that have monthly search traffic in Google. Exact match keyword only domain names contain the keyword only and may not contain any other additional words or characters.

Keyword rich domain names contain keywords that have monthly search engine traffic in Google but they also may have additional words or characters in the domain name.

For example, an exact match keyword only domain name for the keyword phrase "online credit card" is onlinecreditcard.com while the domain name onlinecreditcardcenter.com is a keyword rich domain name.

Metrics to Use When Evaluating Keyword Domains

For all intents and purposes you can arrive at a pretty accurate picture of an exact match keyword only domain name's value by finding out these 3 metrics:

1. Average Monthly Google Search Volume: This metric is easy to find using the Google Adwords Keyword Tool. The higher the number the more valuable the domain name. If the keyword phrase you enter in has less than 500 exact match searches then the CPC (Cost Per Click) should be rather high to justify any type of substantial price above registration fee for the domain name.

2. Average Keyword CPC: This metric is also easy to find using the above mentioned free Google tool. Obviously, the higher the CPC the more valuable the domain name. While it is not uncommon to see CPC numbers above $10 or even $20 for money keyword phrases like "student loans", "life insurance", and "debt consolidation" you can consider any CPC over $1 quite respectable.

3. User Intent: The first 2 metrics are not things that will shock the sneakers off of most domainers as they are for the most part no brainers. However, it is easy to overlook this 3rd more qualitative metric. The more user intent (or maybe better phrased "buying intent") that a keyword phrase has then the more valuable the domain name is that matches that keyword phrase. For example, the keyword phrase "buy vitamins" has much better user intent than the keyword phrase "daily vitamins" because it is much more likely that the person who types in "buy vitamins" is motivated to buy vitamins online and making a purchase decision than someone who just types in "daily vitamins" and maybe is more likely to just be looking for vitamin information and may or may not be looking to purchase vitamins online.

Finding Great Keyword Domain Names

Now that you know some of the important metric to consider when looking for keyword domain names the most important thing to remember is to actually do the research necessary for success and then pull the trigger when you find the right domain names.

Take advantage of tools like the aforementioned Google keyword tool, our type-in traffic finder tool that helps you find exact match keyword domain names using real time data from Google, and other tools like the keyword domain repository that hold a database of exact match keyword only domain names available to hand register.

Get started doing your homework and find some great keyword domain names today!

Guest Post by Joel of  http://www.domainsuperstar.com/blog

Thanks for the great post, if you want to make a post just send me an email at Brian[at] TeenDomainer.com

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Comments

5 Responses to “What is a Keyword Domain Name?”

  1. Tom Humes
    March 29th, 2009 @ 1:08 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/teendomainer.com/wp-content/plugins/internal_link_building.php_/internal_link_building.php on line 103

    Nice Site layout for your blog. I am looking forward to reading more from you.

    Tom Humes

  2. Stu
    March 29th, 2009 @ 5:01 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/teendomainer.com/wp-content/plugins/internal_link_building.php_/internal_link_building.php on line 103

    I just want to let you know it is encouraging seeing a high school student so actively engaged in the domain market. Very impressive web site. Keep up the energy and enthusiasm!

  3. Brian
    March 29th, 2009 @ 5:07 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/teendomainer.com/wp-content/plugins/internal_link_building.php_/internal_link_building.php on line 103

    Thanks Stu and Tom and thanks for reading!

  4. Dr. Arnie Katz
    September 16th, 2009 @ 4:42 am

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/teendomainer.com/wp-content/plugins/internal_link_building.php_/internal_link_building.php on line 103

    Great Read. This is exactly the process that I use to secure great domain names to build out.Should be Gold for anyone that reads it.

  5. Mariah Barnes
    July 18th, 2010 @ 9:34 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/teendomainer.com/wp-content/plugins/internal_link_building.php_/internal_link_building.php on line 103

    i always buy domain names at Godaddy or Moniker because they are the most reliable registrars’;.

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