Why I Use the Estibot Search Numbers Over Google’s


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I've had many people comment on my dropping domain post about the fact that I use the estibot exact search numbers over the google exact match numbers. The estibot numbers tend to be much bigger than the new google numbers.

Back in September, Google changed the Google Adwords Keyword tool to include only searches on Google.com and not from their many partners sites using Google's search technology. This resulted in a large drop in the global and local search numbers across the board.

Estibot has said that it gets its search numbers from other proprietary data collection systems that it used.

Personally, I think the estibot numbers tell more about the domain and its value especially when you are thinking about development.

I have a domain that shows 480 exact match searches a month and it gets over 600 visits for the exact search term ever month just from google.

The higher estibot search numbers can help take into account search traffic from other search engines like yahoo, ask, and bing. The google numbers obviously only take into account google data, but when you develop a domain name hopefully you will have it ranked in all of the major search engines.

The larger numbers  also account for some of the longer tail search traffic that a developed domain could get.

I just think that the google numbers are now too low and a domain that we all thought was great with 3,000 exact searches may now have less than 1,000 but it is still a great name.

When I look at domain I evaluate them for their development and end user sales potential and I think that the estibot numbers make it easier to do this. What do you think the difference of numbers and which ones do you use?

Related posts:

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Comments

7 Responses to “Why I Use the Estibot Search Numbers Over Google’s”

  1. Michael
    February 15th, 2011 @ 11:02 am

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    Brian,
    I think you are right. It was a big shock to ALL domainers who primarily relied on GAKT for their SEO campaigns or what they registered ( a big no-no). It should be used as a guage if you want some quick info, but estibot provides more precise data (like google used to) spanning across multiple search engines. Keyword ninja is great, but when is someone going to come along and give exact search numbers that include G, Bing, ASK, yahoo, Ebay, Amazon (hahaa, that would be awesome, you know how many searches are done for products on ebay and amazon BEFORE google or search engines?) Anyone want to partner up and make this happen? $$$$$

    Good post Brian!

    -Michael

  2. TeenDomainer
    February 15th, 2011 @ 11:45 am

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    Yea I had to rethink how I values domains on the fly, and that would be a great idea to combine everything into one tool Lets do it!

  3. Rich
    February 15th, 2011 @ 11:51 am

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    Hi,

    In terms a valuing a domain, the estimated traffic merely needs to be consistent when comparing two or more domains. The Google numbers are thought to be consistent. This is a matter of trust. The question is whether the Estibot‘s numbers are consistent and can they be trusted. Do they change their algorithms over time and how does this effect valuation? One can make a case for using one or the other as long as they are consistent. One can adjust accordingly.

  4. Leonard Britt
    February 15th, 2011 @ 1:14 pm

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    I believe the old Google numbers were overstated as I recall a site which ranked on page one of Google (OK near the bottom) for a search phrase with very high search volume and it only received a few hundred visitors for that search phrase. Perhaps the revised figures are a bit low but I prefer to use the phrase search volume which theoretically would consider long-tail search. I know one site of mine which receives more traffic than the exact search volume because it ranks for many long-tail search phrases even though it only ranks on page two of Google for the exact phrase.

    To your point, GAKT will not consider other search engines so it would be worthwhile to gauge how accurate the tool is based on some sample sites and the knowledge that a site which ranks #1, #2, #3 etc will typically receive ~X% of search volume for that phrase.

  5. Luc
    February 15th, 2011 @ 1:31 pm

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    Brian,

    Thank you for using EstiBot!

    We license data which normalizes search results (exact/phrase/broad) as well as CPC and ad data from all of the major search engines through various means (ex: raw search data, toolbar user search data, etc).

    This data is very consistent and highly accurate, and we believe it to be better than just relying on one source or search engine. Of course, no data is perfect, so common sense should be utilized when the numbers don’t make sense.

    Thanks!
    Luc

  6. TeenDomainer
    February 15th, 2011 @ 9:09 pm

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    Rich great point, thats why I have kept using estibots numbers because unlike googles they have not changed. Really both of them should be used together

    Leonard This would be a great test and I think I have almost all of the first page google positions to do it with.

  7. Tuesday .Com Product Domain Drops : Teen Domainer
    February 22nd, 2011 @ 4:51 am

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    [...] me and tell me my search number are way off. I know they are not googles number and I refer you to this article . But like I've always said product domains are not for everyone, you do have to have a plan for [...]

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