.Mobi Will Not Make It Take a Look at My Generation


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Every day I walk around school and everywhere I look I see that the .Mobi will not make it. My generation has been raised on the "smartphone." Be it an iphone, blackberry, windows mobile, or android cell phone they all run the full Internet. There is no need for videos.mobi when you can just go to videos.com on your phone. Once people grow up with a smartphone I do not think they will shift back.

None of my friends have ever heard of the .mobi. people know about m.twitter.com or m.google.com but not .Mobi. I personally see no point of the domain extension when you can just offer a mobile version of your site and have no need for the .mobi.

I do not own any .mobi names, nor do I plan on buying any anytime soon. I know this post my anger some, I am giving you my generations perspective, I think that is what is unique about my blog. I am not your normal domainer, I am still only 16 and can provide a different look at many things.

What do you think about the .mobi?

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Comments

16 Responses to “.Mobi Will Not Make It Take a Look at My Generation”

  1. Dan Sanchez
    October 8th, 2009 @ 4:54 pm

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    Couldn’t agree with you more, .mobi is an extension that will never appeal to mobile users. It’s one more character to type at the end, nobody knows about it, and nobody cares for it.

    But to each her/her own!

  2. Mojito
    October 8th, 2009 @ 5:46 pm

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    I just don’t see any companies currently using the “.mobi” extension. Maybe it should of been “.app”.

  3. Anthony
    October 8th, 2009 @ 5:46 pm

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    Brian your generation will have as much need for .mobi as they will have for a small black and white television with only 4 channels.

  4. John Bomhardt
    October 8th, 2009 @ 5:59 pm

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    I have nothing to say against any extensions BUT I have to wonder why my local news station sometimes use , no kidding, m0bl.net ( yes, that’s a zero) for mobile stuff. Still not using .mobi…

    It is what it is, do business accordingly.

    John
    unplain dot com

  5. Acro
    October 8th, 2009 @ 7:45 pm

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    At least you can develop a .mobi unlike a .tel

  6. James
    October 9th, 2009 @ 2:06 am

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    This is a truth that is hard to swallow for some people, especially those heavily invested in .mobi.

  7. B Fish
    October 9th, 2009 @ 2:43 am

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    Gotta agree. Here in Japan, the mobile phone has always been the preferred device. Phones, computers, whatever…it’s gonna be just one internet. I’d rather use cc on a phone than mobi, simply because it’s easier to type.

    I have a lot of goofy domains, but not a single mobi.

  8. Mojito
    October 9th, 2009 @ 4:34 am

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    That being said I would rank .mobi over .tel.

  9. jeffcool
    October 9th, 2009 @ 9:20 am

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    I think it definitely makes sense to have 2 website versions : one for use with a large screen and high bandwidth computer and the other for use with a small screen and low (expensive) bandwidth mobile phone. The problem is that most companies who understood that prefer to dynamically adapt their .com website behaviour (by detecting on what kind of device its currently browsed) rather than use a separate .mobi website (which in my opinion would be better for users to clearly identify mobile phone friendly websites).

    So, I don’t think that .mobi is useless in its principle. It was just uncorrectly marketed and promoted to the consumer market so that providers and users have found another approach.

  10. .h2o.
    October 9th, 2009 @ 1:03 pm

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    This is very true, coming from a 21 year olds perspective as well. My friends don’t “.mobi.” .Tel will not succeed either. If we live in the 2.0, and the Internet of the 90′s was 1.0, then .Tel is a step behind – more like -1.0. We don’t need ugly paged that allow us to load pages faster! The technology will do that for us.

  11. Allworld
    October 10th, 2009 @ 11:50 am

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    I remember when this extension was being proposed. The argument was already out that there was no need for the .mobi extension because other extensions work on mobile devices.

    I believe the following extensions will succeed:

    1. .com -Because it was the first and is the most recognized suffix.

    2. .net- same reason.

    3. .org – same reason.

    4. Country codes- because these are the most commonly used suffixes in foreign countries. Trust me on this one, I am an airline pilot and see it all the time. Very few companies in foreign countries (with the exception of the U.K., and Canada) use .com which is mainly seen as an extension for those in the U.S.

    5. .info- as detailed directories for the subject matter they represent.

    6. Global suffixes- Those suffixes that will be in foreign languages.

    7. I want to say .TV but this one is iffy because it is in private hands with very expensive renewal rates. This is the prefect extension for creating television networks online.

    I also believe that the majority of the gazillion new extensions that are about to be released will fail. I don’t believe they will make a lot of sense to many and will have no relevence with the exception of .green.

  12. jeffcool
    October 11th, 2009 @ 10:54 am

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    @Allworld

    My vision of the future is close to yours and even more restrictive :

    .com for major and global sites
    .ccTld for local sites

    I think that .mobi .info .biz and even .net and .org will progresively vanish into the many new global extensions.

    This is a good thing for domainers who can refocus and expect better gains.

  13. Vance Hedderel, DIrector of PR, dotMobi
    October 14th, 2009 @ 3:00 pm

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    One point that this discussion overlooks is the role of search on mobile phones — smart or not. dotMobi has often spoken about search as a primary tool for mobile site discovery and that a .mobi domain isn’t simply for type-in traffic — as the discussion above implies — it also ensures that mobile sites get a unique zone file entry for search engine indices, which is a strong part of its value for brands and other mobile site owners.

    We recently conducted an experiment to test whether using the .mobi naming convention offers better search results than using other approaches to mobile site naming.

    We created unique, random Web content and deployed that same content against several different addresses including m.site.com and many other variants. The log files on the Web pages showed that the pages pointed to by x.com and x.mobi were both crawled by the Google spider within twelve hours of being published. After two weeks, the only two naming conventions that made it into the search indices were the .com and the .mobi. None of the others were findable at all.

    The full background and methodology on this is at http://mobithinking.com/sites/mobithinking.com/files/Mobile_Content_Discoverability.pdf.

  14. Holly from mobiEnthusiast.mobi
    October 21st, 2009 @ 9:01 pm

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    Right now, values for all domains are down and .mobi is being hit particularly hard. A business decision was made by mTLD to adopt a B2B strategy to market to individual companies, and to some degree that is working. A lot of companies are using .mobi as a redirect to their mobile URL on their .com sites. One example of this is Target.com, an American retail store. If you look at why.mobi you will see a list of many companies that are using .mobi (mostly as redirects.) I see a lot of them because I write about mobile web on my blog, and .mobi developed sites are often featured.

    The generation right below you will know .mobi from the Disney Channel – they have numerous .mobi domain names for their shows and movies.

    So, from a speculative perspective, .mobi is not a quick sell, but from a development or domain redirect shortcut perspective I think there is a good chance for adoption. If mTLD would rethink their strategy and have a few more people to specifically work with social media more, awareness could change quickly and .mobi could become a blogger’s friend, but that’s not the direction they are going. I think that is a mistake.

  15. Joseph
    December 3rd, 2009 @ 1:48 pm

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    Wow im amazed to see that there are other “teen” domainers. I hardly run into someone who is under 20, I am 16 Btw. Anyways nice article .mobi is just another extension ICANN created in the hopes of acquiring more money.

  16. Zin
    January 19th, 2011 @ 7:36 pm

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    Wonder the reason all the below companies are using it.

    Bing.mobi
    Google.mobi
    Nike.mobi
    Norton.mobi
    Blackberry.mobi
    T-Mobile.mobi
    Lufthansa.mobi
    Vodafone.mobi
    Nokia.mobi
    3Skype.mobi
    MTV.mobi
    Cisco.mobi
    Xbox.mobi
    Coca-Cola.mobi
    Volkswagen.mobi
    NGC.mobi
    Visa.mobi
    Iberia.mobi
    Heineken.mobi
    BMW.mobi
    Barcelona.mobi
    Frankfurt.mobi
    Dublin.mobi
    Helsinki.mobi
    InformNY.mobi
    BofA.mobi
    Chase.mobi
    Deutsche-Bank.mobi
    Wachovia.mobi
    Barclays.mobi
    Fidelity.mobi
    Ing.mobi
    AXA.mobi
    Ferrari.mobi
    Mercedes-Benz.mobi
    Rolls-Royce.mobi
    VolvoCars.mobi
    FordCA.mobi
    JaguarXF.mobi
    Opel.mobi
    Priceline.mobi
    Marriott.mobi
    Hilton.mobi
    AccorHotels.mobi
    Iberia.mobi
    AirNZ.mobi
    SAS.mobi
    Hertz.mobi
    Amtrak.mobi
    AAA.mobi
    Thalys.mobi
    DHL.mobi
    ESPN.mobi
    NBA.mobi
    WNBA.mobi
    Patriots.mobi
    Time.mobi
    BusinessWeek.mobi
    CNNMoney.mobi
    Entrepreneur.mobi
    Maxim.mobi
    Heineken.mobi
    Smirnoff.mobi
    UniversalPictures.mobi
    Fox.mobi
    Disney.mobi
    NGC.mobi
    USAnetwork.mobi
    Univision.mobi
    IGN.mobi
    MSN.mobi
    Sedo.mobi
    SedoPro.mobi
    GoDaddy.mobi
    Netsol.mobi
    TexasInstruments.mobi
    NYPost.mobi
    TheTimes.mobi
    TheSun.mobi
    Zagat.mobi
    Three.mobi
    TIM.mobi
    Orange.mobi
    SonyEricsson.mobi
    GSMWorld.mobi
    Weather.mobi
    JCP.mobi
    Nordstrom.mobi
    Polo.mobi
    BenettonPress.mobi
    Castrol.mobi
    Schiphol.mobi
    Greenpeace.mobi

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