Why I Stopped Contacting End Users


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End user sales are what every domainer dreams about. When I began in the domain industry I would pick up names for $10 and then try and pitch them to end users. I would try and sell them from $250 to $750 and I made sale and a little bit of money this way. I then used that profit to buy other domains and develop other names out.

A few months ago I sat down and decided to refocus my attention domaining. I was spending too much time trying to find names to hand register and then emailing potential end users. I still pick up names I just do no actively pitch them to end users anymore. I have two main reasons for this change in actions.

The first it that there is not enough time in the day anymore. If I had a few more hours in the day I might still send out the emails but right now with everything I have going on it is not worth it. I think that right now there are some great buying opportunities and that because I have developed sites that bring in revenue every month I have money to acquire names with. Right now, I do not need to spend my time selling it is better spent developing or buying names.

The second reason is that when you approach an end user most of the time you are going to get a lower price than if they came to you. Like Shane always say be an unmotivated seller. If you do not make it seem like you are looking to sell you can ask for a higher price.

I still am listing my domains for sale with godaddy and other sites, and I am also looking at outsourcing end user emails for some names and I need to see if it will be worth it for me. The truth is that I will still contact and end user once and a while, but it is no longer a main part of my business plan. The lesson I learned here is that like any business the domain industry is always changing. When I started domaining my $500 end user flips were a large part of my business now I try to spend more of my time on development. You have to sit down and see if what your doing with your names is worth the time you are putting into it.

Related posts:

  1. Going Old School When Contacting End Users
  2. Proof Some End Users Still Do Not Get It
  3. I like No’s from End Users

Comments

9 Responses to “Why I Stopped Contacting End Users”

  1. Jeff Edelman
    July 6th, 2011 @ 10:27 am

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    Based on the great results you are getting from spending your time on development, it definitely seems to me that you should continue to focus your efforts there. Everytime you take some basic site and make it more valuable with your development, you are strengthening the foundation of your business. Steadily building that monthly income stream is the right way to go. And you probably get a lot less headaches focusing on that because contacting end users can sure be a painful process.

  2. Tony
    July 6th, 2011 @ 11:09 am

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    My own strategy is to acquire domains that Frank Schilling would own and to demand prices that he would demand when getting inquiries. Seems simple but it works and is very doable.

    Frank owns:
    EcardBirthday.com
    FreeCadProgram.com

    I picked up for reg fee:
    EcardsBirthday.com
    FreeCadPrograms.com

  3. em
    July 6th, 2011 @ 11:22 am

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    It’s a rare thing to translate a handreg into an end-user sale. It does happen, but a great deal of patience is needed. Don’t think it is worth it at the end of the day.

  4. Mike
    July 6th, 2011 @ 2:49 pm

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    When it comes to really going big in domaining, you’ve got to develop big or sell big and choose a strategy that works for you.

    I have flipped 2 domains this week for $850 profit yet in reality it took me longer than it was worth.

    That is why I created SellToEndUsers.com .
    You can get early access when you subscribe at the site.

    Mike

  5. Shane
    July 7th, 2011 @ 9:55 am

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    I think it’s a good move Brian. There are certainly time to contact you potential buyers but the key is to make they can easily reach you when they want to make an offer.

  6. Jeffcool
    July 7th, 2011 @ 1:03 pm

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    In my opinion there is a leak of communication between domainers and small endusers. Most potential users don’t even know they can buy a domain that is already taken. They don’t know Sedo, Snapnames, DNForum, domain auctions and that kind of stuff. They make some domain availability search through registrars or simply navigate to domain homepage in order to see if its used or not (usually meaning full of parking ads or not). We, as domainers should teach them better, for instance through having a landing page beeing a clever blend between a domain sales page and a parking page.

  7. SEO Sydney
    July 19th, 2011 @ 11:30 pm

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    well i think prices that he would demand when getting inquiries. Seems simple but it works and is very doable.

  8. jason
    July 30th, 2011 @ 6:08 am

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    I agree with you Brian. I actually waste a lot of time going to the end-user. They will request price, and then pass on buying. When you try to reduce the price, they perceive the reduction as if there is something wrong with the site.

    On the flip side, waiting for an end-user to arrive may never happen. If you need the money, then a passive approach is not going to work. In your case, money is not a factor due to your web developing skills.

    Never lose sight of your web developing and domaining skills or else you may be an unemployed college graduate with too many skills to offer with lack of employment opportunities.

    Going to an end-user is actually a tough job in itself. It doesn’t matter whether you are offering a highly generic 90′s domain or a good job and or resume keyword domain.

    When an end-user passes after a price request, they will never be heard from again no matter how many times you reduce the price. That’s a fact. Overwriting to convince an end-user how to implement a domain into their business will raise objections to kill a potential sale. Thanks for sharing your experience.

  9. jason
    July 30th, 2011 @ 6:21 am

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    @JeffCool,

    Even experienced end-users that understand the domain process will reject domain names they need. It is their way to deny a domainer a sale. The end-user likes to reward a domainer who retains a site for many years.

    Educating an end-user is a waste of time. All you do is keep talking about the same thing. Eventually, the end-user forgets your name after multiples calls or e-mails. Essentially, the end-user loses interest in the domain.

    When the business owner finally realizes they are overspending on advertising expenses, by then it is too late to afford the domain – they end up going out of business. Many end-users realize the value of domains because they are overpaying to acquire them every week.

    They know how to find the domains and to contact the right company to purchase them. Many end-users will not pay 5 figures for a 6 figure domains because they refuse to accept the fact that a domain name is worth that much money.

    It is a waste of your time to educate the end-user. Your time is better spent building a domain sales website like domainnamesale, domainmarket or WWMI in order to capture valuable leads, thus, maximizing your domain sales.

    Approaching the end-user will put you in a passive position that will result in a low sales conversion. Sell a domain like you would your car – advertise them and stay firm on your price. Thanks.

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