Why We Don’t Need More Extensions


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In my opinion, as well as quite a few other domainers, it is a waste of money, and effort to allow large corporations to make their own domain name extensions.

I'm not going to try to explain how no one will remember .coke , or .ibm .
Personally, I think its fairly obvious how those would fail, for the most part.

I'm going to give you a down to earth example of how useless the new extensions would be to eveyone except icann.

A few days ago, myself and a couple of friends got together to build a fire, and hang out.
Around the fire, we were casually talking. My friends know that I work with domain names and websites, but for the most part, they don't understand how it all works. Most of the time, I don't bother trying to explain.

But somehow, we got on the topic of a website that uses ".info" for its domain name. None of them had even heard of ".info". I had to remind every single one of them of ".net" and ".org". One of them said they thought ".com" was the only "URL". They had forgotten the other 2 most popular extensions.

In my opinion, this shows 2 things:
1. How important it is to own the ".com" version of whatever domain name you are using. The 13-19 years olds are some of the most frequent web users, and you will loose tons of traffic to the ".com" if you don't have it.

2. "Vanity Extensions" (as I like to call them) have a very little chance at surviving. Even if you can remember ".coke", what will you type in to visit their home page? "home.coke" ? "site.coke"?

Related posts:

  1. Why to Protect Domains by Owning the Other Extensions

Comments

3 Responses to “Why We Don’t Need More Extensions”

  1. Brian Freed
    February 5th, 2009 @ 3:38 am

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    Nice post. I have to agree with you. Of course, it’s not always possible to have the dot com. I did have Square Dance Caller that I designed a web site for and the .com, .net & .org were taken. We ended up with a .ws for the site. Sometimes you will have to take second best if you want a web site and the .com is taken. I too don’t think that .coke or whatever will succeed but I fear they will go forward with them because of the money factor the powers that be will get for the registrations.

  2. Jake
    February 5th, 2009 @ 9:09 pm

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    I agree.

    -It’s not always possible to get the “.com”, but if you have the choice, I think it’s a given that you should buy it.

    -I also think there is a big chance that “.coke” “.ibm” etc. will be released. It’s unfortunate, but I think it’s going to happen.

  3. Evie
    February 6th, 2009 @ 5:38 am

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    I agree with you :-)

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