Difference Between Developing a Competitive Site vs Minisite

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Everyone knows the all development is not the same and thus one should not expect the same results from ever site. When I choose to develop a minisite it is because the domain is an exact match domain with either a good number of exact searches (above 1,000) or it has a high CPC ($2.00+).

With a ministe, because of the exact match domain seo boost all you often need to do is add a few articles of unique content and do basic search engine optimization, and wahalla your on the first page of google!

A competitive term with tens or hundreds of thousand of exact searches a month is going to be much harder to rank for. Yes,the exact match domain will still help, but with only a few pages of content and basic seo will hardly get you listed.

For example, my site SpyPen.net is a competitive term with over 90,000 people monthly searching for the term. I added a little content and have started my seo plan, but its still on the bottom of page 4 and gets only a few hits a day for super longtail terms. But it is very early in this sites life cycle.

On the other hand, my site Butane Lantern has less than 1000 searches, but has a CPC of over $2.00 and is ranked 6th on google with no seo effort on my part and it gets traffic and clicks the most important part.

When you go and decide to develop a domain make sure you know if it is going to a be simple minsite or if you are going to be in it for the long haul and have to work for some time to achieve the rankings you want.

Be prepared to spend money and hours on a hard to rank for site, where as with the simple minsite you can set it and forget it and come back to update it a few times a year.

With my spy pen site I have hired people to help me with seo, but I know nothing will happen overnight. When it does reach the first page the traffic and business I hope will be well worth it. That's the advantage of developing a competitive domain, the upside is huge!

Related posts:

  1. Developing One Big Site or Few Small Ones
  2. Does this minisite look like a $1,200 a year site?
  3. Some Basic Domain Minisite SEO 101


4 Responses to “Difference Between Developing a Competitive Site vs Minisite”

  1. Leonard Britt
    December 19th, 2010 @ 1:55 pm

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    Highly-searched terms tend to be more competitive to rank for because they are more highly searched :) and thus there is likely greater monetization potential. While not an exact science, I look at exact search results to gauge phrase competition. For example, my CityofAventura.net landing page with merely some videos and few backlinks launched two months ago is already on page two of Google for “City of Aventura” but there are only ~30K search results for that exact phrase. On the other hand, my site PembrokePines.tv launched in February with considerable content and backlinks still only ranks on page five of Google for “Pembroke Pines” as there are close to 2.3 million exact search results. On the other it does rank on page one of Google for “Pembroke Pines Florida”

  2. Poor Uncle
    December 19th, 2010 @ 8:13 pm

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    Hi Brian,

    I have a few questions hope you can help. Been researching the whole weekend…didn’t get really far:

    1. What software/site do you use to create your ad banner?

    2. Do you think ShopperPress theme is suitable for product minisites..or is there a cheaper solution?

    3. Do you know a good script for printable coupon sites? I think printable coupons are probably technically challenging or not very much in demand…cuz I couldn’t find any good ones that actually works. I saw this one called CouponScript(dot)com that has the functionality that I wanted, but it’s so ugly and unfriendly that I couldn’t bring myself to buy it.

    4. Are you familiar with insurance quote affiliates…ie. SureHits. Do you know of a wordpress template with built in zip code interface?

    5. Lastly, do you know of a wordpress theme that can be easily customize to have the feel and functionality of elliot’s DogWalker(dot)com? I like the membership fee based revenue business model very much.

    Sorry for so many questions. I just wanted to write it down before I forget. If you can’t answer all of them…hopefully, someone else reading it has the answer will be kind enough to share it with me.

  3. TeenDomainer
    December 21st, 2010 @ 8:34 am

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    1. Which ad banner?
    2. Shopperpress will work but I used phpurchase on my spypen site and it allows you to use any theme you like.
    3. I know there is a couponpress but I have not used it.
    4. No again sorry, there is a lead gen wordpres theme http://www.wpleadengine.com/
    5. Nope I think he used a customized type of the classipress theme.

  4. Poor Uncle
    December 22nd, 2010 @ 12:06 am

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    Thanks for the info Brian. I really appreciate your insight.

    I was referring to the banners you created to advertise Spypen & your minisites services.

    By the way, do you happen to know of a good geo directory theme that is easily integrate with phplinkdirectory?

    Yah, I had been busy exploring all these different great software…I have a hard time deciding which to use and how to integrate them.

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