Does this minisite look like a $1,200 a year site?

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People say minisites are dead. I have said some minisites are dead.

Turns out some minsites might not be dead after all.

Take a look at Does it look like a site the earned $102.92 last month? No.

The site is nothing special, a minisite with a few pages of unique content, custom descriptions, a custom header and Google adsense. I think the site could be earning so much more money using affiliate programs, but I made the mistake and signed up for the Budget rental car program when I meant to sign up Budget rental truck program. So I have applied and hopefully will be able to add the new links to Budget soon. The contact form on the site now goes right to my email and I originally tried to call rental centers and sell the leads, but that was a failure, but it still gets 5+ submissions a day.

Google has made updates,  but the truth is that an exact match domain with UNIQUE content can do very well. The domain has 880 exact match local searches, and a cpc of $2.65 not killer stats by any means. The site does not look amazing, but has an almost 10% click through rate. It had 504 unique visits last month with 1,258 uniques.

All of this traffic is from Google, Yahoo and Bing, none from direct navigation. I paid $15 for the name a few months back on a godaddy auction and spent  few hours one day developing it out. I have done some social bookmakring and minor SEO onsite, but the site has no amazing links and I really have not spent much time on it with SEO and it is on track to earn even more this month. It gets most of its traffic from long tail searches like unlimited mileage, and one war cargo van rentals.

This is one of my better examples of a minisite that does really well, but I have many that earn steady revenue with adsense, amazon and ebay. A name like this would have made nothing as a parked page and just because of simple development it will earn me over $1,000 this year.

(Click on image to see full google analytics stats)

Since Google's panda update this site has done much better in the search engines and I am loving minisite development post panda. Why? Because I make unique sites that are helpful to users and show them what they are looking for. I think it also scared some people away from minisite development which is fine by me.

I have said for a while one page spun content sites are clearly dead, but unique minisites are alive and well. Next time you go out and declare something dead, you might what to check it pulse first; because to me minisites look healthy and better than ever.


Related posts:

  1. Difference Between Developing a Competitive Site vs Minisite
  2. Building a Mini Minisite using Whypark for SEO and Traffic
  3. I thought Minisites were Dead, but Maybe Not…


9 Responses to “Does this minisite look like a $1,200 a year site?”

  1. Nadia
    June 21st, 2011 @ 10:51 am

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    Very informative post. I have a car insurance .com that I was originally going to try to sell to an end user, but you’ve inspired me to develop it into a lead gen site instead.

  2. TeenDomainer
    June 21st, 2011 @ 10:58 am

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    I am looking at trying some insurance names too, I picked up some motorcycle insurance names.

    I also forgot to say in the article I also picked up for $100 to build out.

  3. Jamie
    June 21st, 2011 @ 11:44 am

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    Great job as always Brian! A little development can go a long ways. I think you are hitting on most cylinders with this site, but are missing the biggest one and that is with an affiliate!

    I think U-Haul has cargo van rentals, so that is another option to try and connect with.

  4. Trico
    June 21st, 2011 @ 12:23 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103


    I think the site looks fine.

    When a visitor fills out the “Rent A Cargo Van” form and clicks “Send”, where does the form go?

  5. Mauro
    June 21st, 2011 @ 1:51 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    Hi there,

    I own

    Do you have a sugestion for me? :)


  6. Poor Uncle
    June 21st, 2011 @ 3:04 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    Funny u guys mentioned insurance. I tried it out with with some unique content and some copied from ezine articles and got it to the first page on google but now it is way back on the third page. Insurance is competitive and hard to get on first page.

  7. Adi
    June 21st, 2011 @ 4:47 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    sorry to be nosy but is this pure adsense income?

    thanks and great job!

  8. Poor Uncle
    June 21st, 2011 @ 7:29 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    Oops..I meant SportsCarInsurance.Info…..

  9. Svein Tore Storm Moes
    June 22nd, 2011 @ 2:13 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    continue arguing for why we should continue developing sites. it inspires me to do more development work my self.

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