Magnesium Oil .com Site Development Step by Step

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This weekend I got around to developing another site This was a name I picked up a few weeks ago and after I saw the great stuff that Elliot did with his Slippery Elm website, I figured I should stop being lazy and build another site myself. A few readers have ask me to share the steps I go through when I build out a minisite so here they are.


I originally saw the name when browsing the “Closing Auctions” tab on It caught my eye because of the search data. There are 8,052 exact searches and 33,062 broad searches for the term Magnesium Oil. Estibot gives it an appraisal of $12,000 which is pretty high, but it shows there is value. I personally believe the name would be worth around $1,000 to the right buyer.

When you search on google for the term there are many companies that sell Magnesium oil online using domain names like,,,, and many others advertising for the term; all of whom make great potential buyers.

The name was for sale on godaddy auctions and I ended up winning the name for only $65. I think I got a good deal on the name and I am confident I can earn the money back in a few months via advertising I have set up on the site.


Like most of my sites, I used the wordpress cms platform for the website. For me, it makes things quick and simple.  I used Artisteer to custom design a simple wordpress template. It’s not as pretty as many of my other sites, but I wanted to test the simple design to see if it converts any better.

I added 7 articles to the website, I wrote a few and had a writer do some for less than $20. I added the normal wordpress plugins like all in one seo, sitemap, and set them up. I also made sure to add a contact page and a privacy policy to make sure I was compliant with adsense.

For Search Engine Optimization, I have added relevant keywords, and descriptions. I used the Google Adwords Keyword tool to find out what people are searching for. I will also be building 100 inbound do follow links and will wait and see how the search engines like them. I will also continue to add articles, and maybe a video to the website.


Right now the site has 3 types of ads on it. The first are typical adesens ads which you can see on the sidebar and the link ads on the top of the page. The CPC for the domain is not great ($0.88), but I wanted to see how they do. Next, there are ebay partner network ads which are a hybrid of ppc and affiliate ads.  They normally convert pretty well on product sites because people are looking for the best price on the specific product.  Lastly, I have added amazon ads to the site. In the past, these have not done very well for me, but I am going to give them another try. When buying medicine online, people might trust amazon more than eBay. A quick tip is to add a page named Where to Buy(Your Product) I find they normally rank and convert really well like I did on Where to Buy Magnesium Oil.  Right now, I am also looking for affiliate offers to add to the site.

In the future, I want to have direct advertising relationships set up where companies that sell magnesium oil buy banner and link ads on the website. Direct ad sales guarantee income every month and you control how much you get paid.

Down the Road

There are a few options that can happen with the name. The first would be if it gets ranked and makes passive income I could just let it bring in money every month and establish some long term ad deals with companies in the space.

The other option is when it builds up traffic to sell it to one of the companies. This way I could get an end user price for the domain.

My total cost comes to a few hours and $85. Worst case I have spent a few hours and less than $100 learning about building websites. Looking at my other site I would hope this one could earn back its development price in 6 months, but with one direct ad deal it could pay for itself.

Sorry this got so long, Feel free to give me or the site any critiques, comments or ask questions you have.

Related posts:

  1. Minisites Can Show the Path to Full Site Development
  2. Domain Purchase and Development Plan
  3. Taking the Next Step Up From a Minisite


5 Responses to “Magnesium Oil .com Site Development Step by Step”

  1. Jon
    December 21st, 2010 @ 10:43 am

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    Good job on the site, unless your domain is getting some sort of traffic, it’s not worth letting it sit dormant, so might as well build it out and increase the value of the domain!.

  2. Anthony Hanner
    December 21st, 2010 @ 10:59 am

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    Good luck with this project, Brian.

    I would recommend that you place an outward disclaimer or notice on your site…at the footer of every page letting the visitor know that your content isn’t meant to be authority on the subject and that they should always check with their doctor before taking any medication, supplement, etc.

    I believe Elliot did that with Slippery Elm and it is a good idea for any owner of a site discussing medication, supplements (even natural), etc. that are health related.

  3. Domain Goals for 2011 |
    December 23rd, 2010 @ 6:58 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    [...] year. I’m thinking this gives me over two months to develop a domain. TeenDomainer did one over a weekend for God’s sake, how lazy can I be? I want to focus building 5 quality and profitable sites, [...]

  4. Mac M
    December 23rd, 2010 @ 10:53 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    Thanks for the insight
    How do you plan on getting the 100 links ?
    That always seems to be the largest hurdle.

  5. TeenDomainer
    December 26th, 2010 @ 7:16 am

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/ on line 103

    I will outsource for them, submit articles, and also contact related websites.

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