Update on My Store SpyPen.net


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I put up my site SpyPen.net on December 6th last year and I wanted to share how it is going. This is my first attempt at building out my own retail store online, although I have sold spy pens before. For now, I have been focused on the search engine optimization of the site and once I can get it to the first page I will think more about sales.

A picture sample of inventory
Some of my inventory

Traffic

As of right now the site is on page two of Google for the main search "Spy Pen" and on Yahoo and Bing it sits on page six. The site is doing well ranking for other long tail terms related to spy pens like 2gb, 4gb, 8gb and spy pen cameras. The traffic right now is only 10-20 unique visits a day but I know once it gets on page 1 its going to go up a ton.

The one thing that I am really happy with is the low bounce rate. When people find their way to the site they look around. I think it has something to do with the theme and also the targeted traffic from the search engines.

Sales

Like I said earlier I am going to work on the sites search engine optimization first and once the site is where I like it I will focus on sales. But, I have stocked a few different spy pens and a lock pick set. The margins on the products are very high because I buy them from china and then ship them out from the USA which many of the other sites do not do. They just dropship them from china so delivery takes 3 to 4 weeks.

So far the site has done a little over $200 in sales with around $70 in profit. All of that money has gone back into inventory and also seo. So the site is not profitable yet, I spent $500 for the domain but I hope that by the end of the year it is.

Issues

I have not had to many issues, I ran into one problem with the checkout system and plugins not working well together but I fixed that. Everything is handled via paypal for now which makes it easy and secure. If the site grows large enough I will think about a merchant account to handle the payments on site.

My Goals

For now I want to be page one of google. To accomplish this I am going to continue to build links and add content. I have 5 more articles ready to go up on the site that I need to add. I also bought Spypen.info and I am going to be building out a mini mini site with some ultra targeted articles to link and drive traffic to spypen.net.

Overall, I am very happy with how the site is going, I am higher in the search engines than I expected to be after a few months and sales have beat my expectations. Its really fun to learn about running an online store, I plan on opening more of them on the right domains.

As a bonus if you would like a lockpick set or spy pen for some reason use the coupon TeenDomainer. I opened my masterlock with the lockpick set.

Related posts:

  1. SpyPen.net My First Online Store Goes Live
  2. The Problems With Running Your Own Ecommerce Store
  3. Quick Weekend Update

Comments

10 Responses to “Update on My Store SpyPen.net”

  1. Jim
    February 23rd, 2011 @ 10:54 am

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    Good going Brian.

    Now you are supplying a physical product as opposed to going down the affiliate route, have you had to make any special/formal business arrangements relating to your earnings and tax etc?

  2. Jamie
    February 23rd, 2011 @ 11:13 am

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    Keep up the good work Brian!

    Just a couple things that I see and would suggest:

    Are you using the Headspace2 plugin for SEO?

    Some of your meta descriptions are not helping you out they way they should. http://x.co/R5Ht

    You will notice that several of your SERP’s are the same for some pages and relate to Latest Tweets and duplicate meta.

    The page titles could be better used with keywords.

    Products Page | Spy Pen
    Spy Pen Products

    Is what I would use. One important thing to remember is SE’s search Left to Right. SE’s are seeing “Product Page” first which doesn’t help you rank for “Spy Pen” IMO.

    Just a couple things I saw. Hope it helps.

  3. TeenDomainer
    February 23rd, 2011 @ 11:20 am

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    Thanks Jamie I will take a look at the plugin and fix the descriptions.

  4. Mike
    February 23rd, 2011 @ 1:28 pm

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    You’re doing great Brian, thanks for sharing the progress. I was going to suggest adding more content, but it looks like as you mentioned you have are working on that.

    What I don’t see on the site as it is right now is any information about what exactly spy pens are, how they work, etc. I expected to see this info on the about page. Seems kinda silly but lots of people may be searching terms like “what is a spy pen?” or “spy pen function”. Think of a parent whose kid asked for a spy pen for b-day or xmas gift. The parent will go to google and start searching for info.

    Have you considered adding a blog on a subdomain? I think that would really help your SEO and drive more traffic, even if you only did one post a month.

    Keep up the good work! I really enjoy learning from you.

  5. Jeff
    February 23rd, 2011 @ 3:57 pm

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    Congratulations. I been really enjoying your posts the past few weeks. Keep it up and your hard work is paying off.

  6. mano
    February 23rd, 2011 @ 7:14 pm

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    Good Luck….. you’ll make some serious money soon man.

  7. Sergio
    February 24th, 2011 @ 6:13 am

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    I think adding world wide shipping would increase sales.

  8. john
    February 24th, 2011 @ 7:55 am

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    I’m not much for posting on blogs but figured I would put my 2 cents in that might help you out. I actually was trying to buy a pen from your site a month and a half ago or so, and kept getting “this item is not available” or something along those lines. I think I tried a few times before I gave up and figured I’ll wait.
    If I was having that much trouble just trying to place the order, I can only imagine I’m not the only one and your bottom line could have been much higher at this point.

    Bottom line, even if (when) you get to page 1 if the most important part of your site (how easy the order is placed) you may very we’ll be helping a competitor sell more pens because its easier to place an order with them.

    I hope this might help and I still plan on trying again someday. Unfortunately you lost my sale the first time around.

    Good Luck to ya,

  9. Caneta espia
    March 27th, 2011 @ 7:28 pm

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    Its hard to build your own trademark, good luck for you pal!

  10. Brian Diener and SpyPen.net
    May 2nd, 2011 @ 4:02 pm

    Warning: Illegal string offset 'keywords_time' in /home1/theman37/public_html/teendomainer.com/wp-content/plugins/internal_link_building.php_/internal_link_building.php on line 103

    [...] think this is an old post from Brian but you can read his post about his Spy Pen website. I really like how he is going the e-commerce route with Spy Pen instead of PPC or affiliate. I [...]

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