http://www.teendomainer.com/uncategorized/why-to-protect-domains-by-owning-the-other-extensions/ Wed, 01 Sep 2010 11:31:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.teendomainer.com/uncategorized/why-to-protect-domains-by-owning-the-other-extensions/comment-page-1/#comment-416 PPC Ian Thu, 26 Nov 2009 22:13:14 +0000 http://www.teendomainer.com/?p=558#comment-416 Thanks for the advice, I couldn't agree more! From a pay per click perspective, brand name keywords are the most lucrative by far (your CPA on a brand name term is a fraction of the more generic terms). As search marketing (both PPC and SEO) gets more and more competitive, it's all about protecting your brand. Often times, it's the brand keywords that are keeping you below your overall portfolio CPA target. For that reason alone, it's a necessity to protect your brand by picking up all of the main extensions. However, it does hit home in terms of high carrying costs if you have an extensive domain portfolio! Thanks for the advice, I couldn’t agree more! From a pay per click perspective, brand name keywords are the most lucrative by far (your CPA on a brand name term is a fraction of the more generic terms). As search marketing (both PPC and SEO) gets more and more competitive, it’s all about protecting your brand. Often times, it’s the brand keywords that are keeping you below your overall portfolio CPA target. For that reason alone, it’s a necessity to protect your brand by picking up all of the main extensions. However, it does hit home in terms of high carrying costs if you have an extensive domain portfolio!

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